E-commerce for the largest dog community in the world

American Kennel Club approached Makeable with a series of projects including an overhaul of their website, several apps, and promotional sites. I was involved in all the projects in different capacities. I worked as the designer on AKC Marketplace, which allows vets, groomers, dog walkers, boarders, breeders, and pet shops to create their own page to promote their business to the AKC community. Design    |    Creative Technology

Marketplace allows businesses to create mini-sites to advertise to the AKC community. This is an example of a dog listing page. The site was designed with modularity in mind so that developers could interchange sections between user types as necessary.


Search is a major component of the site. It uses a natural language system and featured results that can be sponsored.

Mobile App

Social Networking for Dogs

I also worked on the development of WOOFtale—lovingly deemed 'Facebook for Dogs.' The app uses 'if this, then that' logic to measure things like the dog's walking distance and temperature then posts statuses or 'WOOFtales' to the dog's feed and across social media.