The Wall Group is a fully integrated talent management agency that specializes in Makeup, Hair, and Stylists. They work with the most exclusive brands in the world consulting on trends and marketing objectives. Recognizing the lack of digital innovation and the industries move towards more transparency in booking, they asked Harley & Co to rethink the user experience of talent requests from both the customer's perspective as well as the talent agent's. Additionally, we identified several other goals to accomplish as well.
I introduced personas into Harley's workflow which facilitated working session discussions and helped the client better understand design decisions.