The Weather Channel asked Makeable to redesign their flagship app. During the process, I prototyped a concept to present to Apple. The design featured animated backgrounds that changed according to the weather. It also has a customizable card system that the user can adjust to match their lifestyle. The flagship feature of the concept is WeatherLens, which crowdsourced information about the weather.
When severe weather strikes, the background illustration and dominant color would change. There also are no ads, and the app pulls in relevant social updates from Instagram and Twitter.