I'm an Interactive Product Designer with a background in visual design, creative technology, and user experience. As a product designer at Vaan Group in New York City, I work with an amazing team to create digital platforms and products for exceptional brands.

Clients

The Weather Channel — American Kennel Club — GQ — Cognizant — Creative Time — Red Bull — New York Fashion Week — Revlon — Haiki — Auberge Resorts — Patricia Nash — Master & Dynamic — Almay

Skills

Visual Design — Animation — Competitive Research — User Research and Personas — User Stories and Flows — Wireframing and Information Architecture — Interactive Prototypes — HTML, CSS, JS  — Analytics

Fashion Unfiltered

Editorial Design
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UX
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Analytics

The project

The fashion industry’s premier destination for news, commentary, & in-depth style coverage.

Fashion Unfiltered asked our team to redesign their site gets new look to match their mindset and tagline "No Fluff, Just Fashion."

THE BRIEF

No Fluff, Just Fashion

Fashion Unfiltered asked Harley and Co. to refresh the design of their site, we focused on UX improvements to the mobile experience and their show finder, a unique search tool that enables users to find design collections quickly. Advertising goals were also a top priority. We needed to support rich audience engagement by creating unique ad opportunities beyond just banner ads. To do so, we needed to take a multi-channel approach that offered unique, well integrated, sponsored content.
  • Optimize for Mobile: 65% to 70% of the visitors are mobile users.
  • Rethink Show Finder UX: The show finder tool is the primary method for finding collections on the site.
  • Enhance Search: Search should include articles, authors, collections, & tags.
  • Design for Ad Ops: Create unique, natively integrated ad opportunities.

THE BRIEF

Modular and easy to use

Prior to UX, I presented research on how to best achieve the goals set out in the brief. The strategies included both UX recommendations like experiential search, and technical recommendations, like an online cropping system to speed up their workflow.

Following research and competitive analysis, I began wireframing in Sketch and writing user flows in Jira. Some highlights of the new UX are a modular homepage that changes depending on the fashion seasons and a show finder that was once a minor widget on the home page but now can launch from anywhere on the site to find collections quickly. Upon finishing UX and design, I did animations in Hype, a Mac app that can create usable code for developers.