Ten Thousand creates high performance athletic wear for men.

Their “Better Than Yesterday” philosophy is all about progress, grit, and consistency. We brought that no-BS mindset to the digital experience. 💪

Ten Thousand asked Vaan to create a narrative driven shopping experience that is intuitive, visually striking and mobile-first. We designed a system that used story telling to to deepen emotional connections with customers while improving the e-commerce experience to promote buying in bundles to increase AOV.