Haircare hasn’t always served everyone.

Founded by Shakira and developed by experts, isima, is built to serve the diverse hair needs of the Latin community. A new standard in care that is culturally rooted and clinically proven.

VAAN partnered with the team to launch a mobile-first, multilingual experience designed to scale globally.

✨ Highlights include:
• “Build Your Routine” flow for easy, personalized shopping
• Shoppable homepage + quickshop for faster checkout
• On-going retainer with new features launching all the time
• A community-first site experience that mirrors the mission