Pedego
Services
Digital
Client
Pedego
Link
Role
Lead Designer
Pedego makes electric bikes to fit any lifestyle. They asked Vaan to help create a brand narrative that conveys a sense of adventure at any athletic level. We also improved navigation and shopping experience to ensure consumers are
educated and can easily find, customize, and buy a Pedego product in-store, online, or online and pickup in store. 🚴♀️
One month post-launch? More sales than the entire previous year.
Pedego Electric Bikes, with 200+ independent dealers and a highly technical product catalog, migrated from WordPress to Shopify Plus with VAAN.
Highlights include:
• 200+ dealer pages powered by a robust design system
• A new comparison tool to help shoppers find their perfect ride
• Mobile-first UX designed for spec-heavy shopping
• 3D upsell features for real time customizations
