Salomon
Services
Art Direction, Design
Client
Salomon
Salomon is releasing the XT-6 GORE-TEX trail runner shoe. It is a legendary trail running icon reinvented for the city. It looks and feels just as good going for a run as it does in casual moments in the city.
The spec brief was to recontextualize a legendary trail icon for a new environment. The objective was to visually translate the "triple threat" capability of the XT-6 GORE-TEX—comfort, stability, and waterproofing—specifically for the unpredictability of the modern metropolis.
