Launching a New DTC Tire Experience

Built as a direct-to-consumer offering from Dunlap & Kyle Tire Company, TirePlanet removes the middlemen and gives drivers access to more than 10,000 tires across 300 brands.

From branding to a high-performing, scalable site, we designed an experience that guides users from discovery to installation.

Drivers can now compare tires side by side, visualize tires before buying, find local or mobile installers, & more.

I shared responsibility for branding and was the lead designer on the website.