r.e.m. beauty
Services
Digital
Client
Ariana Grande
Link
Agency
Vaan Group
r.e.m beauty had reached a crossroads - double down on the brand in DTC or fade from view. We worked with the team to redesign, develop, and launch a new Shopify theme with elevated typography, new art direction, a mobile-first emphasis, and a future-ready platform for Ariana to take the brand to the next phase of growth.
We did this by creating a cohesive design system that improved the typography and other elements of the online branding. We also improved the customer experience by improving the main navigation and quick links on the product listing page, and improving the shade finder on the PDP.
The site launched to positive praise online and a review by branding influencer, Oren John is included here.
