Siren

Siren is a multibrand  « Studio to Street »  womenswear ecommerce brand founded by me along with merchandiser Liz Laughlin, and branding identity desiger Margot Laborde. My responsibilities included interactive design, Shopify development, and social media.

Recognizing a trend in fashion towards athlesiurewear that works in the office as well as the yoga studio, my partners and I developed Siren as a contemporary, approachable streetwear brand. Our work resulted in an international brand with a bold, unapologetic street vibe that spoke to our niche audience of women in their 20s.