I'm an Interactive Product Designer with a background in visual design, creative technology, and user experience. As a product designer at Vaan Group in New York City, I work with an amazing team to create digital platforms and products for exceptional brands.

Clients

The Weather Channel — American Kennel Club — GQ — Cognizant — Creative Time — Red Bull — New York Fashion Week — Revlon — Haiki — Auberge Resorts — Patricia Nash — Master & Dynamic — Almay

Skills

Visual Design — Animation — Competitive Research — User Research and Personas — User Stories and Flows — Wireframing and Information Architecture — Interactive Prototypes — HTML, CSS, JS  — Analytics

Patricia Nash

Design
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Marketing
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UX
Patricia Nash creates collections of bags, shoes and jewelry for women and men, inspired by travels and fond memories of cherished people and places.

I lead UX, design, and art direction of content for the entire site as well as emails, social, and digital marketing.
Design, UX and Art Direction
As part of our incremental redesign approach we introduced new homepage and navigation designs, giving an immediate lift to the site’s look & feel. We then moved on to the product listing pages, adding smart filters and relevant brand content alongside products. The product detail pages take discovery to new heights with beautiful imagery, descriptive language, and abundant specs.
Technical Strategy
We seamlessly integrated with some of our preferred partners for an excellent customer experience:

AfterPay for payment options
BazaarVoice for reviews
FourSixty for a feed of social content.
Marketing
We carefully strategized and created a robust digital marketing program.  Our work on social, emails, banners and performance marketing strategies has helped promote the new, elevated Patricia Nash.
Emails
We designed a robust email campaign, combining the art of storytelling with a clever approach to cart abandonment, product reminders, and promotional offers.