yla
Edina
Travel inspired Lifestyle
Patricia Nash creates collections of bags, shoes and jewelry for women and men, inspired by travels and fond memories of cherished people and places.I lead UX, design, and art direction of content for the entire site as well as emails, social, and digital marketing.
Role
Lead Designer
Design, UX and Art Direction
As part of our incremental redesign approach we introduced new homepage and navigation designs, giving an immediate lift to the site’s look & feel. We then moved on to the product listing pages, adding smart filters and relevant brand content alongside products. The product detail pages take discovery to new heights with beautiful imagery, descriptive language, and abundant specs.
Marketing
We carefully strategized and created a robust digital marketing program. Our work on social, emails, banners and performance marketing strategies has helped promote the new, elevated Patricia Nash.
Emails
We designed a robust email campaign, combining the art of storytelling with a clever approach to cart abandonment, product reminders, and promotional offers.
