Fashion's first degrowth brand
We've launched Early Majority - a members-only fashion brand obsessed with getting you back outdoors through sustainabile fashion. We built a headless site powered by Prismic and Shopify.
Member’s only benefits
At launch, membership benefits include a member badge, newsletter content, early access to products, reduced prices, exclusives and a voice in product creation. Over time, these benefits will expand to include events, such as self-defence and direct action training, as well as product swaps, pre-orders, group buys and made-to-measure garments.

The goal is to make membership so successful that non-member sales are closed completely. In its first month, membership accounted for 24 per cent of revenues.
Night & Day
The site looks good no matter what time you look at it and it can be customized to your preference.