yla
Edina
fashion's first degrowth brand
Welcome to Early Majority - a members-only fashion brand obsessed with getting you back outdoors through sustainable fashion.
Member's Only Benefits. At launch, membership benefits include a member badge, newsletter content, early access to products, reduced prices, exclusives, and a voice in product creation. Over time, these benefits will expand to include events, such as self-defense and direct action training, as well as product swaps, pre-orders, group buys and made-to-measure garments. The goal is to make membership so successful that non-member sales are closed completely. In its first month, membership accounted for 24 percent of revenues.
Member's Only Benefits. At launch, membership benefits include a member badge, newsletter content, early access to products, reduced prices, exclusives, and a voice in product creation. Over time, these benefits will expand to include events, such as self-defense and direct action training, as well as product swaps, pre-orders, group buys and made-to-measure garments. The goal is to make membership so successful that non-member sales are closed completely. In its first month, membership accounted for 24 percent of revenues.
Role
Lead Designer
