The Wall Group is a fully integrated talent management agency that specializes in Makeup, Hair, and Stylists. They work with the most exclusive brands in the world consulting on trends and marketing objectives. Recognizing the lack of digital innovation and the industries move towards more transparency in booking, they asked Harley & Co to rethink the user experience of talent requests from both the customer's perspective as well as the talent agent's. Additionally, we identified several other goals to accomplish as well.

I introduced personas into Harley's workflow which facilitated working session discussions and helped the client better understand design decisions.

The homepage is no longer necessarily the epicenter of online identity, especially in The Wall Group's case because many users land on artist pages from Google. So what’s the role of the homepage, then? It’s still the institutional front door. According to Atlantic Digital editor Bob Cohn in a piece he wrote for Folio, it’s a place to make your “ultimate brand statement.” It’s moment to stand out among competitors.

To stand out, we wanted to take advantage of The Wall Group's vast library of images and juxtapose them in interesting ways, comparing and contrasting their artists in cerebral compositions. Below is a simple example comparing the use of blue by Aeri Yun and Steven Miesel.

The Booking Assistant is an innovative method for booking talent online. Our research found that the requests were often incomplete and the back and forth took time away from the agent's other responsibilities. The goal of improving this interaction was not to automate the entire process, which is entirely possible, but it takes the human aspect out of it. The goal, rather, was to improve the quality of the incoming requests with more information and automatically assign an talent agent based on the information provided in the request.