I'm an Interactive Product Designer with a background in visual design, creative technology, and user experience. As an art director at King & Partners in New York City, I work with an amazing team to create digital platforms and products for exceptional brands.

Clients

The Weather Channel — American Kennel Club — GQ — Cognizant — Creative Time — Red Bull — New York Fashion Week — Revlon — Haiki — Auberge Resorts — Patricia Nash — Master & Dynamic — Almay

Skills

Visual Design — Animation — Competitive Research — User Research and Personas — User Stories and Flows — Wireframing and Information Architecture — Interactive Prototypes — HTML, CSS, JS  — Analytics

Siren

Business Development
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Digital Design
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Photography
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Analytics

Building a business from the ground up

Siren is a multibrand  « Studio to Street »  womenswear ecommerce brand founded by me along with merchandiser Liz Laughlin, and branding identity desiger Margot Laborde. My responsibilities included interactive design, Shopify development, and social media.

The Project

Recognizing a trend in fashion towards athlesiurewear that works in the office as well as the yoga studio, my partners and I developed Siren as a contemporary, approachable streetwear brand. Our work resulted in an international brand with a bold, unapologetic street vibe that spoke to our niche audience of women in their 20s.